What is World Region Targeting?
World region targeting routes your scraping requests through residential IPs from a chosen geographic area. This is crucial when websites display different content, pricing, or availability based on visitor location. Typical use cases:- Accessing geo-locked content or services
- Price comparison across markets
- Testing website localization and UX
- Circumventing geo-blocks for data gathering
- Ad verification in multiple regions
Auto-rotate and Residential IPs are pre-configured and enabled by default for all ZenRows Scraping Browser users, ensuring optimal performance and reliability.
How to Configure World Region
You can configure world region targeting in two ways:- ZenRows SDK: Easiest and most robust option for most users
- Direct WebSocket URL: For advanced or custom integrations
Specify the region in the WebSocket URL with the Examples:Available Region Codes:
proxy_region
parameter:eu
- Europena
- North Americaap
- Asia Pacificsa
- South Americaaf
- Africame
- Middle East

Best Practices
Choosing the Right Region:- Select the region closest to your target audience or where the content is most relevant
- Consider local time zones and business hours for time-sensitive scraping
- Use the SDK for most projects (better error handling and connection management)
- Use direct WebSocket only for fine-grained control or custom framework integration
- Test your region config with a simple request to verify IP location
- Monitor scraping results to ensure you’re seeing expected regional content
Troubleshooting
Common Issues:- Invalid region code: Double-check you’re using the correct region codes
- No regional content difference: Some sites may not vary by region. Verify with manual testing
- Connection timeouts: Proxy pools may vary by region; try another if needed
- Use browser dev tools to inspect the IP address
- Test the same URL from different regions to confirm content variation
- Check ZenRows dashboard for logs and error details
For more granular targeting, see Country Targeting.
Next Steps
- Learn about Country Targeting for precision
- Explore Session TTL Configuration to manage session duration
- See the ZenRows SDK Repository for advanced features and examples
- Review the Practical Use Cases for real world examples